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CLEAR PH
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Dear Cristian and the Red Apple team, Thank you for inviting Clear ph Design to propose interior design services for Mirror Lake. I founded Clear ph here in St. Petersburg in 2005, and two projects make this invitation particularly meaningful to me. Our work on 400 Central gave us the opportunity to work with Red Apple. Our work on Reflections gave us a close understanding of what draws residents to the Mirror Lake neighborhood. What interests me most about this building is how differently its spaces will be used over the course of a day. Its location provides walkable opportunities to all St.Pete has to offer. The lobby and garage access is very convenient off of 3rd Avenue North. On the sixth floor, the club room will be just a few steps from neighbors gathering by the pool. Upstairs, the scale changes again. In the Sky Lounge, Mirror Lake offers very unique city views with a more urban feel that sets the canvas of the Sunshine City that changes in every direction - our team knows the landscape and how to take advantage of those moments from the inside out. We would work with Place Architecture to give each of these spaces its own character. The curve of the north entrance canopy, for example, is a detail worth carrying into the reception desk. It gives the arrival a sense of continuity from the street to the lobby.

Inside the residences, one of our first priorities would be to
develop kitchen and bath selections that buyers can
understand and the construction team can deliver
consistently across 140 homes. The sales center will be our
chance to showcase those decisions at full scale. We believe
in putting forward a strong design intent that has a true
connection to the architecture and the brand story.
Implementing simple packages successfully will result in
more beautiful renderings and allow for a smoother selection
process with the sales team. Easier decision making by the
home owner is the ultimate goal.
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We would carry the approved selections into the drawings,
finish schedules, and specifications. For shared spaces, we
would coordinate furnishings with the owner’s purchasing
agent (or ours), paying particular attention to lead times,
maintenance, and how materials will wear. During
construction, our St. Petersburg team can review mockups
on site and work directly with the architect and contractor
when a field condition calls for a decision.
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I would welcome the opportunity to work with Red Apple
and PLACE again and to bring our experience in this
neighborhood to the Mirror Lake Condominium. Thank you
for considering Clear ph Design.
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Kindest regards,